Mar 7, 2015
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Interview with Hana Kim, Braekits – Mobile Application Developers

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We recently approached Braekits – a mobile applications development firm based out of Chicago and asked them if they would like to do an interview with us so that we could find out some more information about their background, how Braekits was formed and the types of projects that they are currently involved in.

To give a short background on Braekits first of all, they have been operating since 2010 and provide mobile applications development to businesses internationally.

Backed by a well formed planning and development process they design and build apps for Apple iOS, Androind and other mobile OS architectures from the ground up.

You can see some examples of the work they have completed recently on their website.

Interview with Hana Kim

So Hana, how did Braekits first come into existence?

I worked on several businesses with software applications before and because of this, I often had to collaborate with many different types of developers.

Not being a developer myself, it was difficult to find a truly reliable team of developers. It came with quite a lot of trial and error. I spent considerable time, searching through ads and websites, contacting many developers from individual freelancers to large scale web and mobile development companies, both domestic and abroad.

Then I had finally met a great, reliable team when smartphones were really starting to take off. I saw the rapid increase in demand for smart phone apps and decided to form a mobile application development team with the coders I met.

Who are the people behind Braekits?

Three people – two developers from Samsung SDS and myself – were the initial members. I first worked with them as a client in 2010. I was impressed with the great work they did for me and proposed that we form a mobile application development company together.

Established in 2010, our team is made up of the key members who developed Samsung’s standard security program Maxigent and a few others of its enterprise security programs. Our team is made up of Windows-based C++ developers with extensive experience in enterprise security systems, mobile developers for iOS and Android and designers.

What is the most interesting app that you have developed to date?

There’s one very interesting project we’re working on that really stands out but because of client confidentiality, I’ll tell you about an app we built that was ranked the first paid app in Apple App Store.

It is a power management application for PCs. You can manage multiple PCs (in classrooms or offices) at the same time. You don’t have to go from PC to PC trying to turn on/off all the individual PC-s for example. It can all be done simultaneously with a single click.

Imagine a technology with which you can operate your PC remotely, regardless of your location, even when your PC is off. It may sound like something from the future but it’s not. With this app, all you do is tap a button and your iPhone/iPod Touch becomes the remote control for your personal computer.

That sounds like a really cool app particularly so for classrooms, offices and other establishments where lots of computers are running during specific hours – imagine the savings that could be made just in terms of electricity with that app.

So what does a typical time line look like for a mobile application developed from scratch?

The truth is that cost and time line almost always differ from project to project. It’s very tricky to generalize and come up with an absolute number.

I’ll give you a specific example based on one of our projects, the project brief, time line and cost estimate for which can be downloaded via PDF here.

As more and more devices are being connected to the Internet are you seeing a change in the types of mobile applications that you are being asked to develop?

With device diversification, IoT will be the primary trend. Energy, security, medicine and automobiles are areas of particular interest.

For example, one of our applications that received a great deal of attention connects a sensor that measures indoor light, temperature and humidity with a tool that automatically controls usage based on behavioral patterns. Users can measure, maintain and control energy with smartphones.

We also worked on a security app that connects an instant alert program with a wi-fi based security system. With many new DIY products featuring CCTVs or sensors, it’s become much easier and simpler than in the past for people to purchase and install security tools on their own.

IoT is still in its early stages. There will be many new services in the future that merge different industries.

Thats an interesting insight into IoT from a developers perspective. It makes you think that IoT really will enable much more intelligent use of all types of energy and will pave the way for much more efficient living.

What areas do you think will benefit most from mobile application development in the next few years?

According to material published in 2013, most of Apple’s top grossing and revenue generating apps are published in the Games category. Another commonality is that all of these apps have been released prior to 2013, but still achieved top ranks over the whole year. None of the newly released apps of 2013 performed better than these top 10 grossing apps.

The top paid apps of 2013 on Google Play were all apps that have been released prior to 2013. All of these apps were able to build on their success with an increased user base, which allowed them to maintain top positions in 2013 charts. The main difference in the Apple App Store is that only a small minority of these apps are games. Most apps are released in other categories such as Productivity, Tools, Music & Audio, and Personalization.

According to statistics, people spend more money on in-app features when the apps are free. In January 2012, in-app purchases from free apps generated only 46 percent of revenue in the Apple App Store in the United States. In January 2013, this share had already increased to 66 percent, and in November there was an all-time high of 81 percent.

In general, we saw the paid download volumes decrease in the Apple App Store over the year. Coherent with this, as covered in the section about different business models, paid apps didn’t contribute to a large portion of revenue in the stores.


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